On a night filled with music, emotion, and philanthropy, Keep Memory Alive celebrated the 30th anniversary of its Power of Love® gala by honoring music legend Kenny Loggins. The star-studded event, held at the MGM Grand Garden Arena in Las Vegas on February 14, 2026, brought together celebrities and philanthropists to raise funds for the Cleveland Clinic Lou Ruvo Center for Brain Health.
The gala supports the center’s vital mission to advance the diagnosis, treatment, and prevention of neurodegenerative diseases like Alzheimer’s, Parkinson’s, and multiple sclerosis.
A Legacy of Love and Action
Keep Memory Alive Co-Founders Camille and Larry Ruvo welcomed the crowd, reflecting on the organization’s journey. What began 30 years ago as a small dinner to honor Larry’s father, Lou Ruvo, who battled Alzheimer’s, has grown into one of Las Vegas’s most significant philanthropic events.
Camille Ruvo emphasized the critical role of caregivers, stating, “Before there is a cure, there is a caregiver.” This sentiment underscored the importance of the funds raised, which support a range of no-cost programs for patients and their families, including music therapy, educational seminars, and caregiver support workshops.
Stars Align for a Cause
The evening was marked by powerful performances and personal stories from a host of celebrities. The guest list included Kevin Cronin, Gavin DeGraw, Richard Marx, Rachel Platten, Rita Wilson, and Maria Shriver, founder of The Women’s Alzheimer’s Movement.
Many stars shared their personal connections to brain disease, highlighting the widespread impact of these conditions.
| Celebrity | Personal Connection to Brain Disease |
| Bronwyn Newport | Father passed away from Alzheimer’s and dementia. |
| Rita Wilson | Mother had Alzheimer’s. |
| Kevin Cronin | Mother battled Lewy body disease. |
| Daisy Fuentes | Mother faced challenges with Parkinson’s. |
| Sheléa | Uncle lost his fight with ALS. |
Honoring a Music Legend
The night’s honoree, Kenny Loggins, was celebrated with tribute performances of his iconic songs. Artists like Drake Milligan, Gavin DeGraw, and Richard Marx took the stage to perform classics such as “Your Mama Don’t Dance,” “Danny’s Song,” and “Forever.”
Accepting his award, Loggins spoke about the importance of brain health, remarking, “What good is living to 100 if our brains don’t go with us?” He later took the stage himself, delivering electrifying performances of “This Is It,” “Danger Zone,” and a grand finale of “Footloose” with his fellow performers.
A Night of Giving
The Power of Love gala is renowned for its extravagant live auction, and this year was no exception. Bidding wars erupted over priceless experiences with celebrities like Mark Wahlberg, Jon Bon Jovi, and Tom Brady. In a spontaneous and heartwarming moment, guest Stephen Cloobeck pledged $1 million to the cause and proposed to his girlfriend, who joyfully accepted.
The funds raised will directly benefit the Lou Ruvo Center for Brain Health, which has achieved significant milestones, including over 350,000 patient visits and designations as Nevada’s first Alzheimer’s Disease Research Center and its only Parkinson’s Foundation Center of Excellence.
Disclaimer: This article is based on a press release from Keep Memory Alive. For more information, please visit keepmemoryalive.org.
